Full disclosure: I’m an embarrassingly inactive member of the Society of Professional Journalists.

“You have an incredibly powerful medium in social media and it should be used for things besides pushing your headlines,” said Scott Leadingham, Communications Director with the Society of Professional Journalists.
That’s probably good advice. Like many legacy publications (and societies, I presume), the Society of Professional Journalists has been forced to adapt to the wide-spread use of social media and other industry shifts.
When Leadingham and his colleague Andrew Scott took the reins of the SPJ twitter handle in early 2009 the account had about 800 followers, but laid largely inactive.
Also in 2009 the organization celebrated it’s 100th anniversary.
“We needed a way to stay relevant and celebrate journalism,” Leadingham said.
What started as a resurrection of SPJ’s social media presence culminated in their first real-time conversation – or ‘chat’ – about journalism with a swath of industry pros on Twitter.
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